Include all of these different content blocks in your master template to ensure all of the content pieces have consistent styling. For example, your content types might include video, photo galleries, a feature image with paragraph and caption, body copy, typographic call to actions, headers and footers, etc. Think about the different content types that you'll need in your emails, and create a generic block of content styling that would work for each type. Refine your master template until you're satisfied with the overall design. Once you have established your MailChimp template style, stick with it! Create a master template that contains all of your graphic elements in one place.Ĭreate a template and name it MASTER. Use your brand's hex colours and a readable font that matches your brand's primary font. There is only a short list of fonts that are web safe and will be usable in all email viewers. Accessible design is a key part of our core design principles, so we want to make sure we deliver content to all users, regardless of the technology they are using. At Industrial, we choose to use fonts that can be viewed in any person's inbox from the start.

MailChimp does allow you to import custom fonts but most of your users won’t be able to view it like that, so it would be set back to default in most email viewers. Our little community is scrappy and hacky, and we like it that way. “Things are changing and we’re getting more creative freedom, but I don’t expect it to be near the same playing field as what you can do on a website anytime soon. Though there are some design limitations-due to the incapability of email programs to read CSS with HTML in emails-there is still a lot we can do within HTML to make the design look great. MailChimp uses HTML coding to create their email templates. MailChimp allows you to send beautiful mass emails to your subscribers, connect your e-commerce store, advertise, and ultimately, build your brand. MailChimp is a marketing automation platform and email marketing service that allows users and businesses to send custom designed emails that can be pre-scheduled to be sent when traffic is highest.

Mailchimp how to download a template